As the days grow longer and the sunlight filters through vibrant leaves, summer brings with it an explosion of color and freshness—perfectly reflected in floral arrangements. One of the most refreshing trends in floral design this season is mixing fresh summer greens with thoughtfully chosen packaging to create bouquets that exude natural elegance. In this blog, we’ll explore how to incorporate greenery into your flower presentation while selecting the perfect Flower Wrapping Paper to enhance the overall seasonal feel.
Why Summer Greens Matter in Floral Design
The Power of Greenery
Incorporating green foliage like eucalyptus, ferns, lemon leaves, or ruscus can instantly transform a basic bouquet into something lush and full of life. Greenery adds volume, texture, and a sense of natural movement that complements summer florals such as sunflowers, peonies, and dahlias.
Seasonal Vibes That Sell
Florists across North America report that customers are increasingly drawn to “natural” arrangements—bouquets that feel like they were picked straight from a summer garden. Adding greens helps create that effect, and when paired with modern wrapping techniques, the result is both trendy and timeless.
Choosing the Right Floral Packaging
Keep It Light and Airy
For summer bouquets, opt for lighter wrapping styles. Thin kraft papers, translucent cellophane, or pastel-toned flower wrapping paper all enhance the fresh, breezy look of summer blooms and greens. Avoid overly heavy or dark packaging that can weigh down the design.
Let the Greens Peek Through
Consider partial wrapping techniques where the wrapping doesn’t fully cover the bouquet. This allows the greens to peek out naturally and gives the bouquet a more organic, unstructured appearance.
Creative Combinations of Color and Texture
Matching Colors to Green Tones
Pairing your greenery with complementary wrap tones is essential. Olive greens go well with earthy browns and peach. Bright mint pairs beautifully with lavender or ivory. Make sure your floral packaging aligns with both the flowers and the greens for a harmonious effect.
Add Ribbon for a Polished Look
Tie everything together—literally and visually—with ribbons or twine. Linen, raffia, or thin satin ribbons in natural tones complete the design and appeal to eco-conscious customers.
Sustainability and Practicality
Don’t forget that summer heat can be tough on flowers. Use breathable, moisture-resistant wrapping materials and avoid plastics that trap heat. Whenever possible, choose eco-friendly options to match the “natural” aesthetic of your bouquet.
Final Touch: Branding Through Packaging
Packaging isn’t just practical—it’s part of your shop’s branding. Unique bouquet designs that combine fresh greens with thoughtful floral wrapping paper help your flower shop stand out in a competitive market.