Our Story
Before BBJ WRAPS became a floral packaging brand, we were running a flower shop of our own.
What began in Shanghai in 2009 has grown into a community serving professional florists around the world — but the way we think has never really changed.
We still see BBJ WRAPS through the eyes of a florist.
What began in Shanghai in 2009 has grown into a community serving professional florists around the world — but the way we think has never really changed.
We still see BBJ WRAPS through the eyes of a florist.
02 Shanghai · 2009
BBJ WRAPS began behind the counter of a flower shop in Shanghai.
Every day, we worked with flowers, served customers, made bouquets and faced the same question professional florists still think about today:
How do you make a bouquet feel more special — without relying on the flowers alone?
We learned early that customers don't experience a bouquet one stem at a time. They experience the whole presentation.
03 Seoul · 2009
Later that year, a trip to Seoul introduced us to a different approach to bouquet presentation.
The bouquets felt modern, elevated and distinctive.
But what stayed with us wasn't simply the style.
The flowers weren't necessarily different.
The presentation was.
Packaging wasn't just something wrapped around the flowers. It could change how the entire bouquet was perceived.
04 From Our Shop to Yours
We brought those ideas back to our own flower shop and began experimenting with new ways to present our bouquets.
Customers noticed.
And before long, other florists did too.
They began asking where the packaging came from — and whether they could use it in their own shops.
What started as a way to improve our own bouquets gradually became something we could share with other florists.
05 Our Journey
Opened our flower shop and began learning the business from behind the counter.
Discovered a new approach to bouquet presentation that changed how we thought about packaging.
Began sourcing and developing floral packaging for professional florists.
Became a category-leading floral packaging brand on Amazon, introducing BBJ WRAPS to florists across the U.S.
Serving professional florists through products, wholesale, inspiration and a growing florist community.
Building practical knowledge, resources and tools to help florists grow stronger businesses.
06 Built Around Florists
A lot has changed since our first flower shop.
That perspective hasn't.
We still think about BBJ WRAPS from the other side of the counter: what helps a florist create better work, make smarter purchasing decisions and build a healthier business?
That thinking shapes what we build today.
Better products, practical wholesale options and more efficient ways to buy — so florists can focus on what matters most.
Packaging, ideas and inspiration that help florists create work their customers value and remember.
Knowledge, community and tools designed around the realities of running a floral business.
07 The Next Chapter
We started BBJ WRAPS by solving a problem in our own flower shop.
That hasn't changed.
What has changed is the size of the problem we're trying to solve.
Today, we're building BBJ WRAPS around a bigger mission:
Help florists source smarter, create better and build stronger businesses.
Packaging will always be part of BBJ WRAPS.
But we're also building the inspiration, knowledge, community and practical tools that professional florists need beyond the bouquet.
