Storytelling Floral Packaging: Sending Emotions and Wishes with Flowers

Storytelling Floral Packaging: Sending Emotions and Wishes with Flowers

In floral design, flower packaging is an essential step. Besides protecting the flowers, flower packaging can also convey emotions and wishes through design. In this blog, we will explore how to convey stories and emotions through flower packaging design.

Basic Elements of Flower Packaging

Before we dive into the storytelling aspect of flower packaging design, we need to understand some basic elements. First, flower packaging needs to protect the flowers from damage during transportation. Second, flower packaging needs to be visually appealing and eye-catching to attract customers. Finally, flower packaging needs to align with the emotions and wishes being conveyed.

Conveying Stories and Emotions through Flower Packaging

Flower packaging can convey stories and emotions through color, texture, and shape. For example, deep red roses represent passion and love, while white lilies represent purity and innocence. Using these colors in flower packaging can convey different emotions.

Additionally, the shape of flower packaging can also convey stories and emotions. For instance, heart-shaped flower packaging can represent love and romance, while circular flower packaging can represent completeness and unity. By choosing different shapes, you can convey different emotions and meanings.

Texture is also an important element in flower packaging design. Using rough burlap can convey a natural and rustic feel, while using smooth satin ribbon can convey elegance and luxury. By choosing different textures, you can convey different emotions and styles.

Examples of Storytelling Design

Here are some examples of storytelling flower packaging designs:

  1. Soft Field Bouquet

This packaging design uses soft colors and a delicate fabric to represent the natural and peaceful environment of a field. This flower packaging is suitable for giving to friends or family members to express affection and friendship.

  1. Passionate Red Rose Bouquet

This packaging design uses deep red roses and smooth satin ribbon to represent passion and love. This flower packaging is suitable for giving to a lover or spouse to express love and romance.

  1. Warm Circular Flower Wreath

This packaging design uses pink flowers and smooth satin ribbon to represent warmth and unity. This flower packaging is suitable for giving to family or friends to express the warmth of home and the unity of friendship.


In conclusion, flower packaging is an important aspect of floral design. By choosing the right colors, shapes, and textures, you can convey emotions and wishes to the recipient. We hope this blog provides useful inspiration and design ideas for North American floral designers.

Leave a comment

Please note, comments need to be approved before they are published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.